Mantra is a group of subsidiary companies specialising in a full spectrum of brand communication offerings in both below and above-the-line. We help brands communicate better through a holistic approach of ideas driven and result oriented activities.
Fitness First

Fitness First

A spin-off from their successful Lose Big program, Fitness First recently launched the Lose It! weight loss exercise program, targeted to their members whose goal is to shed small amounts of weight.   What was meant to be a straightforward design for a set of 2 books turned out to...
Wanted: A Cell Phone That's as Simple as Possible

Wanted: A Cell Phone That’s as Simple as Possible

At a time when smartphones seem poised to supplant laptops, John’s Phone looks like a risky proposal: It’s a cell phone that makes and accepts calls. That’s it. Adding to the appeal for older users, the phone includes a paper pad and pen for jotting down numbers and addresses As...
Why People Share Content & Spread Ideas

Why People Share Content & Spread Ideas

Some of the things that motivate people to share content with their social networks: Laughter (or, according to Godin, ‘because it’s funny and laughing alone is no fun’) Inspiration (comparable to Godin’s ‘I spread your idea because I’m in awe of your art and the only way I can repay...
Melissa Chen

Melissa Chen

A pioneer and leading lady in the skin care industry, Melissa M Chen recently embarked on a new venture by launching her own line of skin care products – melissachens. True to the brand promise – “Infinite Renewal. Timeless Radiance”, Mantra was involved in the development of the brand identity to the packaging design for...
Finding a Distinguishing Design Language for Jobstreet

Finding a Distinguishing Design Language for Jobstreet

When the Jobstreet team engaged us to undertake its integrated campaign for 2011, we understood the magnitude of the task ahead. The client was undisputed number one in recruitment not just in its category as an job classified portal, but across all platforms, including print. Our task would be to design a campaign befitting Jobstreet’s...
What Else Can You Do on MyEG?

What Else Can You Do on MyEG?

Aside from online roadtax renewals, MyEG provides a whole range of services. These include checking and payment of Royal Malaysian Police and Road & Transport Department summonses, renewal of maid permits, payment of assessments and licenses for Kuala Lumpur City Hall, insolvency status checks, replacement of MyKad identity cards, renewal of drivers licenses and more....
Shop Within Facebook: JCPenny Introduces New App

Shop Within Facebook: JCPenny Introduces New App

JCPenny has introduced a new Facebook application that will allow users to shop right within the social network. Products can be ‘liked,’ shared and a review function is built in to the product pages. The entire shopping process is contained within the app as well, from product selection to checkout. We’ve seen other companies such...
Christmas shoppers get the beauty treatment

Christmas shoppers get the beauty treatment

The Marion Building in Yurakucho, central Tokyo, currently has its Christmas lights up to encourage the festive spirit among shoppers. However, it’s not just the usual bunch of beaming bulbs. The organizers have decorated the pillars of the main hallway and collaborated with Panasonic to offer passers-by a sampling experience. Read more
Roppongi Dining Gets Hi-Tech, Artistic

Roppongi Dining Gets Hi-Tech, Artistic

Joining a long list now of concept bars in Tokyo, graffiti is a new dining bar that opened last month in Roppongi. This time the theme is “hi-tech art”, for which the owners installed several interactive hi-tech LCD screen units. Using MultiTouch’s iBar system that has previously been seen in London, graffiti has two 2.3...
MyEG Engages the Online Community

MyEG Engages the Online Community

Despite being a public-listed entity, consumers perceived MyEG as yet another Government agency. And with that perception came the unfair expectation that service might be slow and inefficient. To address the issue, Mantra was appointed to engage consumers and create a new customer service experience, establishing MyEG’s presence on Facebook and Twitter. On Twitter, we...
Introducing MyEG Online Roadtax Renewal to Malaysians

Introducing MyEG Online Roadtax Renewal to Malaysians

When MyEG unveiled its online roadtax renewal service, it was set to revolutionize the way Malaysians renewed their roadtax document. To launch the campaign, the client wanted a celebrity brand ambassador to present this offering to the public. Maya Karin became the first celebrity to endorse MyEG and after her, more would follow. Maya Karin...