Love and lust for visionary seduction.

We're not trying to hit on you. We're just selling you a product, and that product is advertising. With us, you get that sense of creativity, all wrapped up in a comfy cozy blanket of assured quality. So let's hook up – and let's flirt with intriguing ideas to create thought-provoking results that truly speaks to the heart and soul of a person.

When three becomes one

Mantra is a group of subsidiary companies specialising in a bevy of brand communications in both below and above-the-line. Bedding a fine blend of brand communications through a holistic approach of innovative ideas driven by result-oriented activities.

Always eccentric. It's electric.

We know the best could always be better, even when the hardest could be harder and the smoothest could be smoother. Driven by passion, integrity and the love for anything different, that's our view into the art of crafting ‘The Big Idea'. We help you realise that the best part comes between wanting and needing when it's less about consuming and more about feeding information.

  • King's Ice Cream Tub Relaunch

    F&N King's

  • Product/Brand

    F&N King's


    Project

    King’s Ice Cream Tub Relaunch

    Challenge

    King's tub 1.2L ice cream is a basic flavour that the client classifies as a companionship product - i.e. the consumer buys and consumes it as it is. In line with the revamping of their packaging tub and design, our client wanted a relaunch campaign - in particular, one that showed consumers that there are many ways to enjoy the many flavours in the King's tub 1.2L ice cream range.

    Solution

    Knowing that people spend a lot of time in front of the fridge wondering that to eat, Mantra came up with the idea of a Recipe booklet - in the form of a fridge magnet - that featured whimsically creative recipes using King's tub 1.2L ice cream as the main ingredient and even took the idea online in the form of a contest that invited consumers to share their creative recipes with King's. Not only that, the recipe book also featured two unique recipes prepared by celebrity chef, Dato’ Chef Fazley - and invited consumers to join Dato’ Chef Fazley in a special cooking workshop to watch him work his magic and try the recipes themselves!
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  • Archidex 2013

    Malaysia Timber Council (MTC)

  • Product/Brand

    Malaysia Timber Council (MTC)


    Project

    ARCHIDEX 2013

    Problem

    Our client wanted to promote Green Construction in Timber through a creative backdrop and photo booth/display at their booth in the Annual ARCHIDEX 2013 showcase. Among the objectives of the backdrop was to break the stereotype that cutting down trees is bad and inform the public that supervised, selected deforestation should be implemented to help lessen carbon dioxide in the atmosphere. They also wanted to educate the public on the sustainability and flexibility of timber and the many reasons why it was a sustainable building material. All this scientific stuff...in a manner that appeals and captivates.

    Solution

    One of the best ways to convey a message is to make the message appealing and easy to understand. To that end, we created an interesting infographic with quirky characters and imagery that would make reading the information fun and engaging. Not only that, we also utilised the backdrop space creatively to allow our infographic complete freedom which resulted in maximum exposure. Further adding to the appeal of the booth decor was the use of stickers that portrayed wood patterns as part of the background.

    Needless to say, booth visitors received quite an interesting eyeful during the event.
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  • Healthy Enery That Last Campaign

    Pharmaton

  • Product/Brand

    Pharmaton


    Project

    Healthy Energy That Last Campaign

    Challenge

    To Create a print campaign for a health supplement product in conjunction with the upcoming World Cup.The task was to highlight the end-user benefit while also leveraging on the hype and relevence of the World Cup to the specified target market consisting of mainly football fans.

    Solution

    The idea was based on the common insight in which Malaysian football fanatics would have to stay up late at night to watch the live broadcast of their favourite matches. We used that insight in our favour to communicate Pharmaton's "re-energising" product benefit. Ultimately, pointing out that Pharmaton gives you the energy to stay up late so you can watch your favourite football matches and still make it to work the following day.
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  • Volcano Foam Men Expert

    L'OREAL

  • Product/Brand

    L’OREAL


    Project

    Volcano Foam Men Expert

    Problem

    Our client wanted to launch a 2nd repush campaign for their product "Volcano Foam Men Expert". The main shout out for this product highlights one of the ingredients i.e."Powered by volcano minerals". At the same time, their Men Expert line was running a campaign titled "Break The Rules" and this needed to be the main message featured in all POSM. Ultimately, they wanted an eye-catching shelf display unit that could stand out from all their competitors' materials.

    Solution

    We know that a volcano is quite an alarming thing to see, hence, we capitalised on this factor by using a Volcano element - in 3D format nonetheless! - as a means to stand out from the crowd, capture people's attention and add a unique element of interactivity. People just couldn't keep their hands off the display! This bold visual concept was carried through dramatically on POSM items such as the Corrugated Display Standee, Gondola End and Wobbler.
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  • 2nd Phase Launch Campaign

    F&N King's Grand

  • Product/Brand

    F&N King's Grand


    Project

    2nd Phase Launch Campaign

    Challenge

    King’s Grand is a range of ice cream that offers more sophisticated flavors than other ice cream brands available in the market. It’s is also a more expensively priced than other normal King’s ice cream products as Grand target the upper scale market. The previous campaign was built on a direction of ‘indulgence’. In this task, agency has to create continuality from the first campaign as an effort of continuous brand building to increase brand awareness. This time around, we want to grow the idea of indulgence in the previous “Ain’t Life Grand” campaign into ‘togetherness’ in the King’s Whell of Happiness.

    Solution

    Leveraging on the big idea of “Ain’t life Grand”, the direction of this campaign highlights that every little accomplishment in life is worthy of a celebration. In the headline of the ads, the copy highlights little achievements or tasks completed in everyday situations. These acts are featured as an {award-wnning move” featured as an actual feat worthy of a reward.
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  • The Garden Website

    The Garden Shopping Center

  • Product/Brand

    The Gardens


    Project

    Website Revemp

    Challenge

    The challenge here was create a classsy, vintage-styled deign that’s tailored to appeal to the more upmarket target audience. A strong emphasis on a fresh look and feel composed of earthy colours must be mobile optimised as well. Since most visitors use the website as a directory guide, the focus was to improve the accessibility to these sections.

    Solution

    Using geometrical shapes as the focal point of the design creates that fresh and modern look. The visual treatment applied to the lifestyle images gives it the vintage feel that’s an important component in achieving the desired effect. The inclusion of the Drectory Search makes it easier for visitors to quickly access all the information they neef about. TheGardens Mall.
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  • Caring for Your Home Team

    Johnson & Johnson - LISTERINE

  • Product/Brand

    Johnson & Johnson - LISTERINE


    Project

    Caring for Your Home Team

    Challenge

    As the official healthcare sponsor for the 2014 FIFA World Cup, Listerine wanted to leverage on it being the most-watched sporting tournament in the world to intensify the excitement and thrill-factor to drive instant and impulse purchase. Agency was tasked to come up with a limited edition 80ml mini bottle design while also retaining core branding of Listerine. The idea is supported by the tagline “Caring for your home team”, where the brand’s main feature is incorporated to bring resonance to the entire theme.

    Solution

    Associating with football by breaking through the clutter of Listerine core branding with a packaging design that is based on the jerseys of several participating countries. Creating a sustaining impact till throughout the world cup period. Of the 10 proposed designs, only 4 of the more popular footballing nations were chosen.
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  • Go Nuts!

    F&N

  • Product/Brand

    F&N


    Project

    GO NUTS!

    Problem

    F&N Bites and Bites Nutmania is an ice cream coated with chocolate peanuts (bites nutmania) / almonds (bites). It is similar to Magnum/Nestle Trophy in the market and retails for RM2.00 a stick. Mantra was entrusted with creating a campaign to increase awareness on the product and promote them for provision stores and mini markets.

    Solution

    In line with the products classification of one that provided "EXUBERANCE", we came up with the idea of ‘Go Nuts!’ i.e. urging the consumer to just put aside any inhibitions and live their wildest dreams…a.k.a. going nuts!
    The campaign imagery worked on the premise of intended audience’ carefree spirit, enthusiasm for life and their delightful, childlike glee. Through various visuals, we promoted vibrancy, playfulness and spontaneity…key aspects aimed at endearing the brand to consumers.
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Design Interns

Artists are usually able to work their magic when in isolation. So, going from the four walls of your room into a studio that oozes creativity is a big step from where you are now. Make your next move count because your art is your ticket to impress.

Account Servicing Interns

Industry experts believe that good looks are just as important as communication skills in this job position. But we’re not shallow like that. In fact, even if you have supermodel looks, your chances are exactly the same as the girl next door.

email us your resume at intern@mantra.com.my
or contact us at +603 7726 4277

We would love to learn about
your project.

call us at
+603 7726 4277

email us at
mail@mantra.com.my

C-3A-33A, Camilia Block, 10 Boulevard,
Lebuhraya SPRINT, PJU 6A,
47400 Petaling Jaya, Selangor, Malaysia.

Name is required. An email address is required. Message is required.

SoSo Studio

Web Dev · Marketing

About the project

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What we did

  • UX Design
  • Corporate Idendity
  • Social Media Marketing
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