Melissa Chen
A pioneer and leading lady in the skin care industry, Melissa M Chen recently embarked on a new venture by launching her own line of skin care products – melissachens. True to the brand promise – “Infinite Renewal. Timeless Radiance”, Mantra was involved in the development of the brand identity to the packaging design for...
Fitness First
A spin-off from their successful Lose Big program, Fitness First recently launched the Lose It! weight loss exercise program, targeted to their members whose goal is to shed small amounts of weight. What was meant to be a straightforward design for a set of 2 books turned out to be a piece of work...
Finding a Distinguishing Design Language for Jobstreet
When the Jobstreet team engaged us to undertake its integrated campaign for 2011, we understood the magnitude of the task ahead. The client was undisputed number one in recruitment not just in its category as an job classified portal, but across all platforms, including print. Our task would be to design a campaign befitting Jobstreet’s...
What Else Can You Do on MyEG?
Aside from online roadtax renewals, MyEG provides a whole range of services. These include checking and payment of Royal Malaysian Police and Road & Transport Department summonses, renewal of maid permits, payment of assessments and licenses for Kuala Lumpur City Hall, insolvency status checks, replacement of MyKad identity cards, renewal of drivers licenses and more....
MyEG Engages the Online Community
Despite being a public-listed entity, consumers perceived MyEG as yet another Government agency. And with that perception came the unfair expectation that service might be slow and inefficient. To address the issue, Mantra was appointed to engage consumers and create a new customer service experience, establishing MyEG’s presence on Facebook and Twitter. On Twitter, we...
Introducing MyEG Online Roadtax Renewal to Malaysians
When MyEG unveiled its online roadtax renewal service, it was set to revolutionize the way Malaysians renewed their roadtax document. To launch the campaign, the client wanted a celebrity brand ambassador to present this offering to the public. Maya Karin became the first celebrity to endorse MyEG and after her, more would follow. Maya Karin...
