When the Jobstreet team engaged us to undertake its integrated campaign for 2011, we understood the magnitude of the task ahead. The client was undisputed number one in recruitment not just in its category as an job classified portal, but across all platforms, including print. Our task would be to design a campaign befitting Jobstreet’s stature as the industry leader, something that would set it apart from its competitors.
Jobstreet’s marketing team developed the theme, “I Found Mine” while Mantra was tasked to develop the design and creatives for the campaign. The communication would target white collar and professional jobseekers, as well as reach out to employers. Having a successful run with its “Most Jobs” campaign the year before, we would develop a series of deliverables that retained what worked and yet give the new theme a fresh new look.
The end result was a “word bubble” icon to encapsulate the campaign theme. Coupled with dynamic shots of working professionals and Jobstreet’s iconic corporate colours the final outcome was a distinguishing look for Jobstreet’s 2011 campaign. The campaign was deployed across various outdoor platforms including taxis and city buses, LRT stations and billboards, and various other collaterals.
