A spin-off from their successful Lose Big program, Fitness First recently launched the Lose It! weight loss exercise program, targeted to their members whose goal is to shed small amounts of weight.
What was meant to be a straightforward design for a set of 2 books turned out to be a piece of work that was a ‘First’ of its kind in the local fitness industry. Drawing inspiration from the popularity of health/low fat cereals, we decided to translate this approach to selling the fitness program.
The result was a packaging design that looked like a cereal box. The packaging is being used in Fitness First chains
across the South East Asia region.
