JCPenny has introduced a new Facebook application that will allow users to shop right within the social network. Products can be ‘liked,’ shared and a review function is built in to the product pages. The entire shopping process is contained within the app as well, from product selection to checkout.
We’ve seen other companies such as Groupon and Delta move into this space, and it seems like a highly logical move for the retailer to reach the 500 million active users of the all-pervasive network.
